Watches, Adriana Lima, Ewan McGregor and Susan Sarandon in Geneva

GENEVA, Switzerland – Adriana Lima, Ewan McGregor, Susan Sarandon, Kevin Spacey and other “beautiful people” were in Geneva a few days ago attending the 2014 Salon International de la Haute Horlogerie or Geneva Time Exhibition. 

The photos of the gala, sponsored by IWC, a high-end Swiss watch from Schaffhausen, show a big crowd attended the luxe VIP event.

Forbes Magazine reported that “most brands at the recently concluded Salon [24 January] spent their time talking up the use of new materials, watch case and bezel designs and minor upgrades to traditional models,” with “some advancements on display.”

The fair is the Swiss romande meeting point for luxury watch brands which present their latest models -and spokespersons- to a select group of industry professionals and store owners.

Video on the IHHC website.

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